C krishniah chetty & sons - #mywaymystyle
Redefining Heritage Brand for a New Age audience
ART DIRECTION | PRODCTION | AD CAMPAIGN
C KRISHNIAH CHETTY & SONS is a 150 year old heritage jewellery brand. Already popular with the older generation, CKC wanted a campaign that would build Brand Esteem among the Millennial Generation.
We created an Instagram-led Digital Campaign using 6 real, inspirational women styled in their own aesthetic.
We worked with 6 incredible women who rule social media and pop culture in Bangalore and styled them to their own aesthetic.
#MyWayMyStyle features role models from all industries like fitness, creative arts, fashion, and radio, celebrating their personalities through Instagram stories.