Branding a Fashion Label that takes care of you skin and it's sensitivities
BRANDING
Sensing is a brand that focuses on creating clothes for people with sensitive skin. We wanted to redefine the term ‘sensitivity’ and represent it in a comforting, empowering light.
Edges have been rounded
Resemble the spine of the ‘s’
The foot serifs provide a stable base for the rest of the letters
The ear of the ‘g’ is modified into a circle to match the Logo Mark of Sensing
The Sensing Brand Mark
The Sensing Logo Mark is simple yet memorable. The 7 dots represents pores on your skin, arranged in an ‘s’ shape.
Image Guidelines
Soft lighting and bright photographs
Human interaction with the clothes
Using people of all shapes, sizes and ethnicity
These images are references for representation purposes only. They are not property of The Bold Creative