Sensing

Branding a Fashion Label that takes care of you skin and it's sensitivities

BRANDING

Sensing is a brand that focuses on creating clothes for people with sensitive skin. We wanted to redefine the term ‘sensitivity’ and represent it in a comforting, empowering light. 

  • A Edges have been rounded
  • B Resemble the spine of the ‘s’
  • C The foot serifs provide a stable base for the rest of the letters
  • D The ear of the ‘g’ is modified into a circle to match the Logo Mark of Sensing

The Sensing Brand Mark

The Sensing Logo Mark is simple yet memorable. The 7 dots represents pores on your skin, arranged in an ‘s’ shape.

Image Guidelines

  • Soft lighting and bright photographs
  • Human interaction with the clothes
  • Using people of all shapes, sizes and ethnicity

These images are references for representation purposes only. They are not property of The Bold Creative

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor

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The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh.  A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.

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