The Case Against “Style”

The point of our whole job is to creatively express the values of a brand. Your commitment to a personal style is harming the work you do.

What is branding?

Building a brand isn’t about creating a personality for your company. Building a brand is about finding the personality that’s already hiding in there.

The definitive guide to building a brand

“So what sets my Brand apart?”
The strategy stage sets the tone of your communication, and provides a rallying point for the team in terms of brand values and business direction.