GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?
Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.
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Exploring the implementation of the Brand Identity Design onto User Interface
