GAME THEORY - branding

Our Branding Agency reimagines sports for Bangalore's Coolest Sports Centres


GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?

Sports branding for Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.

Exploring the implementation of the Brand Identity Design onto User Interface

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