Defy

Branding a new age Cryptocurrency exchange and club

BRANDING

Defy is a Cryptocurrency exchange founded by the team behind Walrus Club. The brand aimed to revolutionise the Indian Crypto market by creating a platform with a strong social angle and enhanced user experience. We had the opportunity to work with Defy to define their brand strategy and create a visual identity that appealed to the youth of the nation.

Sharp and curved edges reflects the concept of contrasting ideas coming together.
Resembles a coin, thus, connecting to the crypto currency world.
The tilt of the “e” reflects the element of defying the norm
Clean and bold to allow better legibility

We developed a unique illustration style for Defy that incorporated texture to create a multidimensional feel. By incorporating a secondary colour palette with its own tints and shades, we are able to create illustrations that are vibrant and contrast well with the Green.

Creating unique NFTs for the team

For each of the team members of Defy, we designed NFTs that were based on their personality.

Exploring the implementation of the Brand Identity Design onto User Interface

Creating a Tone of voice that is Witty, Relatable and Desi

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh, Ishita Poddar, Mehak Kapoor

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The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.