Sensing
Branding a Fashion Label that takes care of you skin and it's sensitivities
BRANDING

Sensing is a brand that focuses on creating clothes for people with sensitive skin. We wanted to redefine the term ‘sensitivity’ and represent it in a comforting, empowering light.







- Edges have been rounded
- Resemble the spine of the ‘s’
- The foot serifs provide a stable base for the rest of the letters
- The ear of the ‘g’ is modified into a circle to match the Logo Mark of Sensing



The Sensing Brand Mark
The Sensing Logo Mark is simple yet memorable. The 7 dots represents pores on your skin, arranged in an ‘s’ shape.




Image Guidelines
- Soft lighting and bright photographs
- Human interaction with the clothes
- Using people of all shapes, sizes and ethnicity
These images are references for representation purposes only. They are not property of The Bold Creative



Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor