Category: Portfolio

Branding The Breasties

The Breasties - Branding

Re-branding a Diverse Community of Those Affected by Breast and GYN Cancers

BRAND DESIGN | GRAPHIC DESIGN

The Breasties are Not-For-Profit organisation that helps support, connect and empower those affected by breast and GYN cancers. What makes them unique is that they are inclusive and help you find your new ‘breast friend’.  We got to work with The Breasties to help strategise for their digital expansion and communicate their personality with a brand new identity system.

PREVIOUS LOGO

REVISED LOGO

  • A The mountains represent breasts, foobs, or (whatever you prefer to call them) and also represent the challenges we face.
  • B The valley represents GYN cancers with the negative space forming a V.
  • C The negative space between the shadows of the mountains form a ‘B’ for The Breasties.

We are here to move mountains. WAHTMM.

This line is more than a slogan for The Breasties. It defines who they are. They believe that mountains are only placed in front of those who can move them. 

The Breasties visual brand identity resembles these moving mountains. Not as intimidating, tall and rigid structures but ones that flow and represent the highs and lows of a Breastie’s journey.

Bringing that ‘Breast Friend Energy’ with their Tone of Voice

  • Puns are the tits! (and we love them)
  • Being intentional and compassionate
  • Being inclusive and friendly
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App illustrations_2_1-1_Find a breastie
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App illustrations_2_1-1_Photos
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Creating an Illustration Style that is characteristic yet easy to carry forward.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh & Ishita Poddar

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Introducing Tokenisation to the World of Livestreaming with Crater.Club

crater.club explainer video

Introducing tokenisation to the world of Live Streaming with Crater.Club

SCRIPT WRITING | FILM PRODUCTION

We teamed up with India’s coolest new live streaming platform, Crater.Club, to create an explainer video for their latest offering. This new update allows viewers to buy and auction tokens of their favourite creators and even cash them in for some exclusive content or one-on-ones. 

Director: Vanshaj Kapur
Production Agency: Filmbaker
DOP: Bharath Parashuraman

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Branding a New-Age Cryptocurrency Club with Defy

Defy

Branding a new age Cryptocurrency exchange and club

BRANDING

Defy Brand advertisement posters
Defy badges
Defy t shirts
Defy is a Cryptocurrency exchange founded by the team behind Walrus Club. The brand aimed to revolutionise the Indian Crypto market by creating a platform with a strong social angle and enhanced user experience. We had the opportunity to work with Defy to define their brand strategy and create a visual identity that appealed to the youth of the nation.
Defy logo construction
  • A Sharp and curved edges reflects the concept of contrasting ideas coming together.
  • B Resembles a coin, thus, connecting to the crypto currency world.
  • C The tilt of the “e” reflects the element of defying the norm
  • D Clean and bold to allow better legibility
Defy branding on bag
Defy advertisement billboard
Defy illustration construction
We developed a unique illustration style for Defy that incorporated texture to create a multidimensional feel. By incorporating a secondary colour palette with its own tints and shades, we are able to create illustrations that are vibrant and contrast well with the Green.
Defy Illustration
Defy colour palette
Defy NFT

Creating unique NFTs for the team

For each of the team members of Defy, we designed NFTs that were based on their personality.
Defy laptop stickers
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Exploring the implementation of the Brand Identity Design onto User Interface
Defy Branding app screens
Defy Branding landing page
Typography rules

Creating a Tone of voice that is Witty, Relatable and Desi

  • Proudly Indian, we speak in Hinglish
  • The kind of humour we engage in is effortless, clever and observational.
  • Using Metaphors, Similes, and Analogies to communicate complex ideas
Defy social media grid
Defy brand hoodies

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh, Ishita Poddar, Mehak Kapoor

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Re-Branding Healthy, Desi Snacks with Rewynd

Rewynd snacks

Re-branding a Desi, healthy snacking company

BRANDING | PACKAGING DESIGN

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Rewynd, formerly known as Gulab Foods, wanted to reposition their brand in the marketplace. Most people knew Gulab because of their peanut oil and also associated their foods division into a ‘namkeen’ category. With the re-branded design, we were able to differentiate them as a fun, healthy and desi snack for all. As a result, we defined a strong brand value and character that offered them a premium look and was perceived as a high-quality brand.

Why Rewynd?

Because the brand is all about bringing back the healthy snacks of the yesteryears. Health fads come and go, but Rewynd is all about creating healthy, indian snacks with locally sourced ingredients with a twist.

Dil se Desi!

The visual language of the brand was designed to be a play off of retro aesthetics through the pattern design with an Indian touch.
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Pop goes the Packaging

  • Bright colour combinations on the packaging design to stand out in retail
  • Large imagery of the ingredients that were used as the main graphic elements on the packaging design
  • Large recognisable logo placement
Rewynd chocolate mockup
Rewynd chatpatiboondi mockup
Rewynd spicymasala mockup
Rewynd blackpepper mockup
Rewynd Hingjeera mockup

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor

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Re-branding Commtel into a Global Powerhouse

Commtel - ReBranding

Re-branding a Technology Company into a Global Powerhouse

BRANDING | UI/UX DESIGN | FILM

Commtel came to us with the task of repositioning and rebranding. With over 2 decades of experience, they were transitioning to a technology-first company. Keeping in mind their solid values and a revitalised brand foundation, we crafted a new brand identity for them that essentially captured their brand values.

Engineering Intelligence; Making Connections

The core of our brand is our new tagline; Engineering Intelligence. These two words beautifully tie together what we do. 

Commtel builds the central nervous system of any project. The brand enables networks to connect and communicate with one another. It also learns from the data they collect and improves performance.

The Story Behind Commtel’s Re-branded Logo Mark

  • The brand mark incorporates Three ‘C’s :
    Conceptualise, Construct and Care.
  • Inspired by a mobius strip; A single-sided surface with no boundaries.
  • Our logo is one continuous line that depicts communication and connection
  • The logo design uses a gradient to showcase an effortless blend of energy, fluidity, progress and innovation.
The logotype design was aimed to be an evolution of the previous visual identity.

We selected warm tones that complimented the original red of Commtel. 

Website design that represents a global vision and mission.
  • Designed to be easy to update with a
    user-friendly back end
  • Information architecture and content writing
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Branding & Graphic Design: Pragnya Venkatesh, Mehak Kapoor
UI/UX Design: Vanshaj Kapur, Tharanath Rai
Animation & Film Production: Filmbaker

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Co-Founding a D2C Pickle Brand with Homemade Love

Homemade Love

Co-founding an e-commerce brand selling ancestral recipes and memories

BRANDING | UI/UX DESIGN | GRAPHIC DESIGN

Homemade Love is a Direct to Consumer Business for pickles, chutneys, jams and powder mixes. It is co-founded by one of our creative directors, Vanshaj Kapur, along with his sisters. We wanted to keep it simple. The branding needed to be authentic and communicate their story.

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The packaging design was made to be e-commerce friendly. This was done by using large watercolour illustrations of the ingredients with the product name sitting front and center. Moreover, on e-commerce platforms like amazon, consumers rarely look at the product name on the listing and make their decision based on the label. Thus, large illustrations and font sizes were used in the brand identity.
Tastes like mumma's love
made with pure oils, vinegar and love
An efficient e-commerce website design with integrated automations and email marketing.
  • Mobile first e-commerce website
  • From home screen to checkout in 3 steps
  • Including a Whatsapp link for older audiences to place orders with ease

With a visually rich and active social presence

  • Capturing the brand warmth and homeliness.
  • The brand photography utilised textures, natural ingredients with a homemade touch.
  • Highlighting facts and importance about the product ingredients.
homemade love social media feed
homemade love haldi doodh
homemade love immunity mix
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor
Photography & Art Direction: Tamanna Kinger

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Building Honest Real Estate with Speckles

Speckles - Branding

Building a Revolutionary Real Estate Brand

BRANDING | GRAPHIC DESIGN

Speckles, a real estate brand, envisions building habitats to enhance their customer experience. They believe that building homes starts with telling the truth. With a promise for honesty and transparency, they aimed to build modern homes that were rooted in tradition. So, we partnered with them to develop their brand strategy and helped them build a brand that narrated the deep-rooted stories in its truest essence through their brand identity, website and brochures.

  • A Distinctive Stems which tapers towards the centre - to resemble a tree trunk
  • B Characteristic, strong ‘S’ which is neither sharp, nor too soft
  • C The Counter is shaped like a leaf, without being obvious
  • D Straight, clean lines to balance the curved bottom
  • E Bottom heavy font, which feels weighted & steady
  • F Modified thickness to enhance legibilityList Item
The Speckles Tag Line ‘Building Honesty’ clearly communicates our positioning. Similar to an infinity symbol, an incomplete circle represents change, action and open-mindedness.

Driven by inspiration from nature, the visual language of Speckles captures the textures and fractal patterns commonly found in our environment. Similarly, the brand logo used as a medium of storytelling, is designed to subtly reflect elements of nature.

With hand-drawn illustrations, Speckles follows a graphic style that reminds their users of books like ‘Malgudi Days’.
Patio by Speckles revives the tradition of Aangan from older Indian households. Therefore, it intended to build a community of families amidst lush green landscape. The objective was to design a brand that represented the ideology of the symbiotic living of humans and nature together in their conceptualised spaces.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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A Fresh Take on Traditional Flowers with Hoovu

Hoovu - Branding

Re-branding a Startup with a Fresh Idea, Rooted in Tradition

BRAND DESIGN | GRAPHIC DESIGN

Hoovu is a brand that caters to a forgotten market of traditional flowers in India. Run by two sisters – Yashodha and Rhea –  their mission was to reduce flower waste while allowing their customers to facilitate their own spiritual journey. We collaborated with them to develop a brand strategy and visual identity that promoted the idea of their innovative brand.

We worked with Yeshodha and Rhea, the Co-Founders, to reposition, rename and rebrand. Formerly called Rose Bazaar, the brand was commonly misconstrued as a Bouquet Floral business.

‘Hoovu’ translates to ‘flower’ in Kannada. It’s a word that is rooted in tradition and invites people to learn more.

The target audience being mostly people over 50, the brand needed to feel familiar to them. Our inspiration came from graphic design and art associated with ‘pooja’ like agarbattis, matchboxes and Raja Ravi Varma paintings.

Hoovu has a unique Visual Language and Illustration Style that carries the brand forward. With their Badges, the brand identity design clearly communicates their key values of being powered by women, farm fresh and affordable.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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Standardising Believers Eastern Church’s Brand

BELIEVERS EASTERN CHURCH - brand CLEAN UP

HOW WE STANDARDISED THE FACE OF A WORLD WIDE ORGANISATION

BRANDING | GRAPHIC DESIGN

Believers Eastern Church is a Christian denomination with over 3.5 million people in 10 countries speaking a hundred languages. We undertook the task to redesign their logo and standardise their brand language by focusing on the aspects of graphic design and emblem design.

The Church’s Emblem was polished to portray their philosophy of ‘Ancient Future’ through gentle curves and strong edges. With the design, the objective was to represent their timeless teachings in an approachable manner.
The Emblem was designed with three variations: standard, optimised and ornamental. The optimised version was created for use in smaller purposes and the ornamental version was created only for ceremonial purposes.

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Re-Branding a Smart Solution with MyGate

Mygate - Branding

Re-branding a Smart Solution for Apartment Complexes

BRANDING | GRAPHIC DESIGN

MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.

Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.
With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.
The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh.  A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.

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