Speckles Branding

Speckles - Branding

Building a Revolutionary Real Estate Brand

BRANDING | GRAPHIC DESIGN

Speckles, a real estate brand, envisions building habitats to enhance their customer experience. They believe that building homes starts with telling the truth. With a promise for honesty and transparency, they aimed to build modern homes that were rooted in tradition. So, we partnered with them to develop their brand strategy and helped them build a brand that narrated the deep-rooted stories in its truest essence through their brand identity, website and brochures.

The Speckles Tag Line ‘Building Honesty’ clearly communicates our positioning. Similar to an infinity symbol, an incomplete circle represents change, action and open-mindedness.

Driven by inspiration from nature, the visual language of Speckles captures the textures and fractal patterns commonly found in our environment. Similarly, the brand logo used as a medium of storytelling, is designed to subtly reflect elements of nature.

With hand-drawn illustrations, Speckles follows a graphic style that reminds their users of books like ‘Malgudi Days’.
Patio by Speckles revives the tradition of Aangan from older Indian households. Therefore, it intended to build a community of families amidst lush green landscape. The objective was to design a brand that represented the ideology of the symbiotic living of humans and nature together in their conceptualised spaces.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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Hoovu Brand Identity Design – A Fresh take on Traditional flowers

Hoovu - Branding

Re-branding a Startup with a Fresh Idea, Rooted in Tradition

BRANDING | GRAPHIC DESIGN

Hoovu is a brand that caters to a forgotten market of traditional flowers in India. Run by two sisters – Yashodha and Rhea –  their mission was to reduce flower waste while allowing their customers to facilitate their own spiritual journey. We collaborated with them to develop a brand strategy and visual identity that promoted the idea of their innovative brand.

We worked with Yeshodha and Rhea, the Co-Founders, to reposition, rename and rebrand. Formerly called Rose Bazaar, the brand was commonly misconstrued as a Bouquet Floral business.

‘Hoovu’ translates to ‘flower’ in Kannada. It’s a word that is rooted in tradition and invites people to learn more.

The target audience being mostly people over 50, the brand needed to feel familiar to them. Our inspiration came from graphic design and art associated with ‘pooja’ like agarbattis, matchboxes and Raja Ravi Varma paintings.

Hoovu has a unique Visual Language and Illustration Style that carries the brand forward. With their Badges, the brand clearly communicates their key values of being powered by women, farm fresh and affordable.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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MyGate Branding

Mygate - Branding

Re-branding a Smart Solution for Apartment Complexes

BRANDING | GRAPHIC DESIGN

MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.

Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.
With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.
The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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Volt Fitness Club – Branding Video Campaign

VOLT FITNESS CLUB - BRAND CAMPAIGN VIDEO

Digital Videos for a Kicka** Premium Gym

DIRECTION | FILM | PRODUCTION

VOLT FITNESS CLUB is premium gym and training facility that specialises in providing the best facilities and services. We created 5 ads featuring their members and trainers encouraging people to Move, Act and Do.

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Vedaearth – Branding Campaign

VEDAEARTH - BRAND CAMPAIGN

Communicating the Essence of Ayurvedic Aromatherapy

BRAND CONSULTING | PHOTOGRAPHY | GRAPHIC DESIGN

VEDAEARTH is a Vegan Skin, Body and Haircare brand that uses Ayurveda and Aromatherapy to heal, naturally. We worked with Vedaearth over months to help them seamlessly facilitate their re-brand and their new positioning.

Creative Director: Pragnya Venkatesh

Photographer + Design: Farhat Shaukat

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Triber – Branding Campaign and Design

TRIBER - BRANDING

How we Branded a Social Networking Platform for the Fans

BRANDING | GRAPHIC DESIGN

TRIBER is a Social Networking Platform for fans to get exclusive access to their favourite celebrities. The basis for the branding was to communicate how the platform helped you stand out from the crowd and get noticed.

Their tagline “Get noticed”, related to how a fan could interact with their favourite artists and get exclusive content. The logo features a human face hidden and tucked between the ‘t’ and the ‘r’. The dot, placed behind the face, highlights it.

Creative Direction: Vanshaj Kapur
Designer: Pragnya Venkatesh

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Teach for India – Branding Campaign

TEACH FOR INDIA - BRANDING CAMPAIGN

Working with an NGO focused on Education to Children

ART DIRECTION | PRODUCTION

TEACH FOR INDIA is a Non-Profit Fellowship Program that enables Young Adults to serve as full-time teachers in low-income schools for two years. We help them recruit more ‘Fellows’ by creating an Ad Hoarding & Digital Campaign in major cities across India

Creative Director & Photography: Vanshaj Kapur
Line Producer: Kritika Tater
Designers: Danish Shaikh & Pragnya Venkatesh

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Swayam – Branding Design

SWAYAM - BRANDING DESIGN

Building a Brand for an Online Assessment Tool Based on the Vedas

BRANDING | WEBSITE DESIGN | APP DESIGN | GRAPHIC DESIGN

SWAYAM is an online personality assessment platform for corporates that is based on modern behavioural science as well as the ancient vedas. We helped brand them and designed their Website and App.

The branding has been designed in a way where the combination of the Devnagiri font and English font represents how modern methods are backed by ancient practices to create a unique experience.

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Parcelled – Branding Video

PARCELLED: RAKSHA BANDHAN - BRAND VIDEO

A Heart-felt Ad for a Logistics Company

DIRECTION | FILM | PRODUCTION

PARCELLED is a logistics company that provides an easy way to courier packages around India. We scripted, directed and produced a video for them that’s all about staying connected.

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Knowlarity – Branding Video Ad

KNOWLARITY - BRAND VIDEO AD

Directing and Producing a Film for Communication Solution

DIRECTION | FILM | PRODUCTION

KNOWLARITY is a leading Cloud Telephone Solution across 65 countries. We created a set of 3 films in which we chose a humorist but practical and informative approach. 

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