We teamed up with India’s coolest new live streaming platform, Crater.Club, to create an explainer video for their latest offering. This new update allows viewers to buy and auction tokens of their favourite creators and even cash them in for some exclusive content or one-on-ones.
Director: Vanshaj Kapur
Production Agency: Filmbaker
DOP: Bharath Parashuraman
Creating unique NFTs for the team
Creating a Tone of voice that is Witty, Relatable and Desi
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh, Ishita Poddar, Mehak Kapoor
Rewynd, formerly known as Gulab Foods, wanted to reposition their brand in the marketplace. Most people knew Gulab because of their peanut oil and also associated their foods division into a ‘namkeen’ category. With the re-branded design, we were able to differentiate them as a fun, healthy and desi snack for all. As a result, we defined a strong brand value and character that offered them a premium look and was perceived as a high-quality brand.
Why Rewynd?
Because the brand is all about bringing back the healthy snacks of the yesteryears. Health fads come and go, but Rewynd is all about creating healthy, indian snacks with locally sourced ingredients with a twist.
Dil se Desi!
Pop goes the Packaging
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor
Commtel came to us with the task of repositioning and rebranding. With over 2 decades of experience, they were transitioning to a technology-first company. Keeping in mind their solid values and a revitalised brand foundation, we crafted a new brand identity for them that essentially captured their brand values.
The core of our brand is our new tagline; Engineering Intelligence. These two words beautifully tie together what we do.
Commtel builds the central nervous system of any project. The brand enables networks to connect and communicate with one another. It also learns from the data they collect and improves performance.
The Story Behind Commtel’s Re-branded Logo Mark
We selected warm tones that complimented the original red of Commtel.
Homemade Love, a small business for pickles, chutneys, jams and powder mixes, is co-founded by one of our creative directors, Vanshaj Kapur, along with his sisters. So, with a solid brand strategy, we worked on developing a strong brand identity for Homemade Love that rightly depicted the brand values.
With a visually rich and active social presence
Speckles, a real estate brand, envisions building habitats to enhance their customer experience. They believe that building homes starts with telling the truth. With a promise for honesty and transparency, they aimed to build modern homes that were rooted in tradition. So, we partnered with them to develop their brand strategy and helped them build a brand that narrated the deep-rooted stories in its truest essence through their brand identity, website and brochures.
Driven by inspiration from nature, the visual language of Speckles captures the textures and fractal patterns commonly found in our environment. Similarly, the brand logo used as a medium of storytelling, is designed to subtly reflect elements of nature.
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh
Hoovu is a brand that caters to a forgotten market of traditional flowers in India. Run by two sisters – Yashodha and Rhea – their mission was to reduce flower waste while allowing their customers to facilitate their own spiritual journey. We collaborated with them to develop a brand strategy and visual identity that promoted the idea of their innovative brand.
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh
Believers Eastern Church is a Christian denomination with over 3.5 million people in 10 countries speaking a hundred languages. We undertook the task to redesign their logo and standardise their brand language by focusing on the aspects of graphic design and emblem design.
MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh
We worked with 6 incredible women who rule social media and pop culture in Bangalore and styled them to their own aesthetic.
#MyWayMyStyle features role models from all industries like fitness, creative arts, fashion, and radio, celebrating their personalities through Instagram stories.
The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.
