Hoovu Branding

Hoovu - Branding

Re-branding a Startup with a Fresh Idea, Rooted in Tradition

BRANDING | GRAPHIC DESIGN

Hoovu is an innovative brand catering to a forgotten market; Traditional Flowers. Run by two sisters who grew up on rose farms, they were on a mission to reduce flower waste and cater to this daily need. The vision was to build a brand that facilitated your spiritual journey.

We worked with Yeshodha and Rhea, the Co-Founders, to reposition, rename and rebrand. Formerly called Rose Bazaar, the brand was commonly misconstrued as a Bouquet Floral business.

‘Hoovu’ translates to ‘flower’ in Kannada. It’s a word that is rooted in tradition and invites people to learn more.

The target audience being mostly people over 50, the brand needed to feel familiar to them. Our inspiration came from graphic design and art associated with ‘pooja’ like agarbattis, matchboxes and Raja Ravi Varma paintings.

Hoovu has a unique Visual Language and Illustration Style that carries the brand forward. With their Badges, the brand clearly communicates their key values of being powered by women, farm fresh and affordable.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

MyGate Branding

Mygate - Branding

Re-branding a Smart Solution for Apartment Complexes

BRANDING | GRAPHIC DESIGN

MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We worked with them over 4 months to build on their existing brand and create a unified visual language.

The re-branding focused on how the company positioned itself as an innovative, tech-solution for simplifying deliveries, communication and safety at your complex.

MyGate’s brand voice is fun, approachable and witty. That means we like to joke and use words like “we” and “us” to help customers understand that MyGate speaks like a team player who takes responsibility.

A picture = a 1000 words. Therefore, everything that requires education, is explained through fun infographics and illustrations. But it’s not just that, our illustrations represent our diverse audience, from residents, the security force, to delivery men!

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

Volt Fitness Club – Branding Video Campaign

VOLT FITNESS CLUB - BRAND CAMPAIGN VIDEO

Digital Videos for a Kicka** Premium Gym

DIRECTION | FILM | PRODUCTION

VOLT FITNESS CLUB is premium gym and training facility that specialises in providing the best facilities and services. We created 5 ads featuring their members and trainers encouraging people to Move, Act and Do.

Portfolio

Vedaearth – Branding Campaign

VEDAEARTH - BRAND CAMPAIGN

Communicating the Essence of Ayurvedic Aromatherapy

BRAND CONSULTING | PHOTOGRAPHY | GRAPHIC DESIGN

VEDAEARTH is a Vegan Skin, Body and Haircare brand that uses Ayurveda and Aromatherapy to heal, naturally. We worked with Vedaearth over months to help them seamlessly facilitate their re-brand and their new positioning.

Creative Director: Pragnya Venkatesh

Photographer + Design: Farhat Shaukat

Portfolio

Triber – Branding Campaign and Design

Triber – Branding Campaign and Design

A branding project for a social networking platform for fans – Triber.

TRIBER - BRANDING

How we Branded a Social Networking Platform for the Fans

BRANDING | GRAPHIC DESIGN

TRIBER is a Social Networking Platform for fans to get exclusive access to their favourite celebrities. The basis for the branding was to communicate how the platform helped you stand out from the crowd and get noticed.

Their tagline “Get noticed”, related to how a fan could interact with their favourite artists and get exclusive content. The logo features a human face hidden and tucked between the ‘t’ and the ‘r’. The dot, placed behind the face, highlights it.

Creative Direction: Vanshaj Kapur
Designer: Pragnya Venkatesh

Portfolio

Teach for India – Branding Campaign

TEACH FOR INDIA - BRANDING CAMPAIGN

Working with an NGO focused on Education to Children

ART DIRECTION | PRODUCTION

TEACH FOR INDIA is a Non-Profit Fellowship Program that enables Young Adults to serve as full-time teachers in low-income schools for two years. We help them recruit more ‘Fellows’ by creating an Ad Hoarding & Digital Campaign in major cities across India

Creative Director & Photography: Vanshaj Kapur
Line Producer: Kritika Tater
Designers: Danish Shaikh & Pragnya Venkatesh

Portfolio

Swayam – Branding Design

SWAYAM - BRANDING DESIGN

Building a Brand for an Online Assessment Tool Based on the Vedas

BRANDING | WEBSITE DESIGN | APP DESIGN | GRAPHIC DESIGN

SWAYAM is an online personality assessment platform for corporates that is based on modern behavioural science as well as the ancient vedas. We helped brand them and designed their Website and App.

The branding has been designed in a way where the combination of the Devnagiri font and English font represents how modern methods are backed by ancient practices to create a unique experience.

Portfolio

Parcelled Raksha Bandhan – Branding Video,

Parcelled Raksha Bandhan – Branding Video,

Parcelled provides a very simple and easy way to send couriers from home, in India and all over the world. 

PARCELLED: RAKSHA BANDHAN - BRAND VIDEO

A Heart-felt Ad for a Logistics Company

DIRECTION | FILM | PRODUCTION

PARCELLED is a logistics company that provides an easy way to courier packages around India. We scripted, directed and produced a video for them that’s all about staying connected.

Portfolio

Knowlarity – Branding Video Ad

KNOWLARITY - BRAND VIDEO AD

Directing and Producing a Film for Communication Solution

DIRECTION | FILM | PRODUCTION

KNOWLARITY is a leading Cloud Telephone Solution across 65 countries. We created a set of 3 films in which we chose a humorist but practical and informative approach. 

Portfolio

Game Theory – Branding

GAME THEORY - branding

Branding India's Coolest Sports Centres

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?

Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.

Portfolio