Homemade Love

Co-founding an e-commerce brand selling ancestral recipes and memories

BRANDING | UI/UX DESIGN | GRAPHIC DESIGN

Homemade Love is a Direct to Consumer Business for pickles, chutneys, jams and powder mixes. It is co-founded by one of our creative directors, Vanshaj Kapur, along with his sisters. We wanted to keep it simple. The branding needed to be authentic and communicate their story.

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The packaging design was made to be e-commerce friendly. This was done by using large watercolour illustrations of the ingredients with the product name sitting front and center. Moreover, on e-commerce platforms like amazon, consumers rarely look at the product name on the listing and make their decision based on the label. Thus, large illustrations and font sizes were used in the brand identity.

An efficient e-commerce website design with integrated automations and email marketing.

With a visually rich and active social presence

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor
Photography & Art Direction: Tamanna Kinger

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The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.