Homemade Love

Co-founding an e-commerce brand selling ancestral recipes and memories

BRANDING | UI/UX DESIGN | GRAPHIC DESIGN

Homemade Love is a Direct to Consumer Business for pickles, chutneys, jams and powder mixes. It is co-founded by one of our creative directors, Vanshaj Kapur, along with his sisters. We wanted to keep it simple. The branding needed to be authentic and communicate their story.

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The packaging design was made to be e-commerce friendly. This was done by using large watercolour illustrations of the ingredients with the product name sitting front and center. Moreover, on e-commerce platforms like amazon, consumers rarely look at the product name on the listing and make their decision based on the label. Thus, large illustrations and font sizes were used in the brand identity.
Tastes like mumma's love
made with pure oils, vinegar and love
An efficient e-commerce website design with integrated automations and email marketing.
  • Mobile first e-commerce website
  • From home screen to checkout in 3 steps
  • Including a Whatsapp link for older audiences to place orders with ease

With a visually rich and active social presence

  • Capturing the brand warmth and homeliness.
  • The brand photography utilised textures, natural ingredients with a homemade touch.
  • Highlighting facts and importance about the product ingredients.
homemade love social media feed
homemade love haldi doodh
homemade love immunity mix
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor
Photography & Art Direction: Tamanna Kinger

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