Hoovu is a brand that caters to a forgotten market of traditional flowers in India. Run by two sisters – Yashodha and Rhea – their mission was to reduce flower waste while allowing their customers to facilitate their own spiritual journey. We collaborated with them to develop a brand strategy and visual identity that promoted the idea of their innovative brand.
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh