Re-branding a Smart Solution for Apartment Complexes
BRANDING | GRAPHIC DESIGN
MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We worked with them over 4 months to build on their existing brand and create a unified visual language.
The re-branding focused on how the company positioned itself as an innovative, tech-solution for simplifying deliveries, communication and safety at your complex.
MyGate’s brand voice is fun, approachable and witty. That means we like to joke and use words like “we” and “us” to help customers understand that MyGate speaks like a team player who takes responsibility.
A picture = a 1000 words. Therefore, everything that requires education, is explained through fun infographics and illustrations. But it’s not just that, our illustrations represent our diverse audience, from residents, the security force, to delivery men!
The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.