Mygate - Branding

Re-branding a Smart Solution for Apartment Complexes

BRANDING | GRAPHIC DESIGN

MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.

Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.

With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.

The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.