Rewynd snacks

Re-branding a Desi, healthy snacking company

BRANDING | PACKAGING DESIGN

Rewynd Business cards
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Rewynd, formerly known as Gulab Foods, wanted to reposition their brand in the marketplace. Most people knew Gulab because of their peanut oil and also associated their foods division into a ‘namkeen’ category. With the re-branded design, we were able to differentiate them as a fun, healthy and desi snack for all. As a result, we defined a strong brand value and character that offered them a premium look and was perceived as a high-quality brand.

Why Rewynd?

Because the brand is all about bringing back the healthy snacks of the yesteryears. Health fads come and go, but Rewynd is all about creating healthy, indian snacks with locally sourced ingredients with a twist.

Dil se Desi!

The visual language of the brand was designed to be a play off of retro aesthetics through the pattern design with an Indian touch.

Pop goes the Packaging

Rewynd chocolate mockup
Rewynd chatpatiboondi mockup
Rewynd spicymasala mockup
Rewynd blackpepper mockup
Rewynd Hingjeera mockup

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor

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