Speckles, a real estate brand, envisions building habitats to enhance their customer experience. They believe that building homes starts with telling the truth. With a promise for honesty and transparency, they aimed to build modern homes that were rooted in tradition. So, we partnered with them to develop their brand strategy and helped them build a brand that narrated the deep-rooted stories in its truest essence through their brand identity, website and brochures.
Distinctive Stems which tapers towards the centre - to resemble a tree trunk
Characteristic, strong ‘S’ which is neither sharp, nor too soft
The Counter is shaped like a leaf, without being obvious
Straight, clean lines to balance the curved bottom
Bottom heavy font, which feels weighted & steady
Modified thickness to enhance legibilityList Item
The Speckles Tag Line ‘Building Honesty’ clearly communicates our positioning. Similar to an infinity symbol, an incomplete circle represents change, action and open-mindedness.
Driven by inspiration from nature, the visual language of Speckles captures the textures and fractal patterns commonly found in our environment. Similarly, the brand logo used as a medium of storytelling, is designed to subtly reflect elements of nature.
With hand-drawn illustrations, Speckles follows a graphic style that reminds their users of books like ‘Malgudi Days’.
Patio by Speckles revives the tradition of Aangan from older Indian households. Therefore, it intended to build a community of families amidst lush green landscape. The objective was to design a brand that represented the ideology of the symbiotic living of humans and nature together in their conceptualised spaces.