Ayurooms - branding design

Refreshing the Identity of a Luxury Travel Service


Ayurooms is a platform for discovering and accessing India’s best ayurvedic resorts for health and wellness. They curate luxury trips to India to help people overcome back pain, obesity, insomnia, skin disorders, digestive problems and chronic ill health.

We helped Ayurooms clean up their brand. We helped them create a consistent visual language and modified their logo to make it more functional and exude luxury.

The monogram itself represents the 3 ‘doshas’ of ayurveda coming together to creating a balanced being.

Creative Director: Pragnya Venkatesh

Designer: Shreya Bannerjee