25 UNDER 25 is an Indian youth-centric event that brings together the 25 best creatives under the age of 25 in different creative fields. We collaborated with them to build a brand strategy and design an event identity that distinguished them from other college events because of the vibrance and maturity.
Moreover, with the use of watercolor splashes across the brand, an organic aura was added. Consequently, the organic aura was also added to the brand identity, collaterals and the user interface. Further, the splashes also add the vibrancy to the event identity. They are intended to be a representation of the impression carved by the younger creatives.
In conclusion, with over 100 finalists at the summit and world-renowned mentors, an aspirational yet relatable communication of the event’s branding was developed. Therefore, attracting the creme-de-la-creme of student achievers.