Rebranding A Company: What Does a Branding Agency Do?

Estimated reading time: 7 minutes

In today’s rapidly evolving business landscape, it’s essential to keep your brand fresh and current to stay competitive. Initially, this involves updating your brand identity, encompassing both visual elements and core messaging, to reflect contemporary values and market positioning. Then, recognizing the opportune moment for rebranding and executing it effectively requires careful planning and expertise, attributes often possessed by experienced branding agencies.

Let’s explore more in more detail:

Signs to Rebrand a company

Picture credits to : The Bold Creative

Your Brand Feels Outdated

When your brand’s visual and conceptual aspects seem stuck in the past, it indicates that rebranding is needed. An outdated brand can disconnect you from your target audience. Partnering with a branding agency for a fresh, contemporary rebrand can rejuvenate your market presence.

Your Company Has Undergone Significant Changes

Changes such as acquisitions or strategic pivots often necessitate rebranding. A branding agency can help ensure your updated brand reflects your evolved business model, mission, and values, connecting you more effectively with your target audience.

You’re Blending in With Competitors

To make an impact, you need to stand out! If your brand blends in with competitors, initiating a rebranding effort becomes essential. First, strategize with a knowledgeable branding agency to differentiate your brand. This approach helps highlight your unique offerings and, as a result, attracts more customers.

Targeting New Markets

Rebranding may be required when entering new markets. You need to tailor your brand to resonate with these new audiences, considering cultural nuances and preferences to make your brand more appealing and relevant.

Planning Your Rebrand

Picture credits to : Colorwhistle

Define Clear Objectives for your rebranding strategy

Defining what you aim to achieve with your rebranding is crucial. Clear objectives will guide you, whether refreshing your image or signaling a strategic shift. It will help you articulate these goals and devise a plan.

Involving the Founders in the rebranding process

Involving your founders in the rebranding process is crucial because they possess deep insights into the company’s history, vision, and values. Their involvement ensures that the new brand direction aligns with the company’s ethos and goals.

Choose the Right Branding Agency

Selecting the right branding agency is pivotal. Initially, the ideal agency brings creativity, industry insight, and a strategic approach to your rebranding project. Next, look for an agency with a track record of successful rebranding initiatives. Furthermore, prioritize a process that emphasizes collaboration and understanding your unique business needs.

Rebranding a company – how to execute?

Develop a Comprehensive New Brand Identity

It involves more than just updating logos or colour schemes; it’s about reflecting your company’s evolution. The right branding agency can help create a new brand identity that resonates with the target audience and is consistent across all communication channels.

Implement Strategic Brand Communication

Communicating your changes effectively is crucial; therefore, a branding agency can assist in planning a strategic rollout. This involves explaining the reasons behind the change and ensuring a consistent and clear message across all channels.

Let’s wrap up!

Staying competitive and relevant is key. Initially, it involves a comprehensive plan that includes setting goals and fostering teamwork. Subsequently, choosing the right branding agency is crucial. Ultimately, a successful rebrand refreshes your brand’s identity to align with current trends and unlock new opportunities.

Effective rebranding requires thorough market research, competitive analysis, and active customer engagement to ensure the new brand resonates with potential and existing customers. It’s also crucial to align your team around the new direction, turning them into authentic ambassadors of your refreshed identity.

Monitoring the impact through key performance indicators is essential for assessing success and making necessary adjustments. This holistic approach elevates your brand’s market position and strengthens its connection with audiences.

Check out some of our rebranding projects:

The Breasties: Re-branding a Diverse Community of Those Affected by Breast and GYN Cancers

Rewynd Snacks: Re-Branding A Desi, Healthy Snacking Company

Hoovu: Re-branding a Startup with a Fresh Idea Rooted in Tradition

MyGate: Re-branding a Smart Solution for Apartment Complexes

Commtel Networks: Re-branding a Technology Company into a Global Powerhouse

Common FAQ’s on rebranding a company:

How do I choose the right branding agency in India for my rebrand?

Choosing the right branding agency is crucial. Firstly, seek agencies with solid track records in your industry. Secondly, ensure they understand your vision and articulate their strategy clearly. Additionally, review client testimonials for reliability. Ultimately, the ideal agency feels like a partner.

What are the risks of rebranding a company?

The rebranding comes with a few risks, like the chance that your current customers might not recognize or like the new brand. There’s also a risk that the rebrand might not hit the mark you were aiming for, or in some cases, people might react negatively to the changes. That’s why it’s really important to plan carefully and maybe work with a branding agency in India. They can help understand what your customers want and make sure your rebrand tells your story in the best way possible.

Can we rebrand without changing our name?

Yes, you can rebrand without changing your company’s name. Rebranding isn’t just about changing your name; it’s also about updating your brand’s look, feel, and message to better connect with today’s customers. The key is to make your brand more relevant and appealing to your target audience while keeping the name that your customers already know and trust.

What does creating a new brand identity involve?

Creating a new brand identity extends beyond mere updates to logos or colors; importantly, it involves redefining your company’s essence and market position. Furthermore, a branding agency ensures this identity resonates across all platforms, offering a cohesive and impactful brand experience.

How do I ensure my rebrand is successful?

Firstly, establish clear rebranding goals. Then, develop a strong identity and ensure effective communication. Importantly, monitor feedback and metrics for adjustments. Ultimately, success hinges on strategic creativity and continuous engagement.

How much does rebranding a company cost in India?


Many small businesses typically allocate between INR 10 lakhs and INR 20 lakhs for their branding initiatives. Research indicates that the average B2B company dedicates about 5 percent of its revenue to marketing activities. Consequently, an average rebranding effort could represent 10 to 20 percent of your overall marketing budget.

Why is it important to communicate your rebrand effectively?

Effectively communicating your rebrand is essential, as it ensures that everyone grasps your brand’s evolution and its underlying reasons. Moreover, this approach helps customers view your brand’s new direction positively. A concise, engaging message about your rebrand fosters excitement and secures loyalty.

What does a branding agency do in rebranding a company?

A branding agency plays a crucial role in transforming your brand’s identity. They work closely with you to understand your company’s values, goals, and the message you want to convey. From there, they develop a new brand strategy that includes visual elements like logos and colour schemes, as well as messaging that reflects your brand’s updated image. They ensure everything is cohesive and resonates with your target audience.

Why is involving founders in the rebranding process important?

Involving founders in the rebranding process is crucial because they hold the original vision and values of the company. They bring invaluable insights into what the company stands for and its journey, ensuring the rebranding aligns with the company’s core identity. This helps in maintaining authenticity and continuity in the company’s narrative, making the rebranding more meaningful and resonant with both existing and new audiences.

What happens after rebranding a company?

After you’ve completed your rebranding, there’s still work to be done. Firstly, update all marketing materials, including your website, business cards, and social media, to reflect your new brand. Then, inform customers about the rebrand, emphasizing its reasons and benefits to them for clarity. Lastly, monitor the rebrand’s impact on customer reach and sales.

Sensing Branding

Sensing

Branding a Fashion Label that takes care of you skin and it's sensitivities

BRANDING

Sensing is a brand that focuses on creating clothes for people with sensitive skin. We wanted to redefine the term ‘sensitivity’ and represent it in a comforting, empowering light. 

The Sensing Brand Mark

The Sensing Logo Mark is simple yet memorable. The 7 dots represents pores on your skin, arranged in an ‘s’ shape.

Image Guidelines

These images are references for representation purposes only. They are not property of The Bold Creative

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Packaging Design: Pragnya Venkatesh, Mehak Kapoor

Would you like to connect?

Branding The Breasties

The Breasties - Branding

Re-branding a Diverse Community of Those Affected by Breast and GYN Cancers

BRAND DESIGN | GRAPHIC DESIGN

The Breasties are Not-For-Profit organisation that helps support, connect and empower those affected by breast and GYN cancers. What makes them unique is that they are inclusive and help you find your new ‘breast friend’.  We got to work with The Breasties to help strategise for their digital expansion and communicate their personality with a brand new identity system.

PREVIOUS LOGO

REVISED LOGO

We are here to move mountains. WAHTMM.

This line is more than a slogan for The Breasties. It defines who they are. They believe that mountains are only placed in front of those who can move them. 

The Breasties visual brand identity resembles these moving mountains. Not as intimidating, tall and rigid structures but ones that flow and represent the highs and lows of a Breastie’s journey.

Bringing that ‘Breast Friend Energy’ with their Tone of Voice

Creating an Illustration Style that is characteristic yet easy to carry forward.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh & Ishita Poddar

Branding a New-Age Cryptocurrency Club with Defy

Defy

Branding a new age Cryptocurrency exchange and club

BRANDING

Defy Brand advertisement posters
Defy badges
Defy t shirts
Defy is a Cryptocurrency exchange founded by the team behind Walrus Club. The brand aimed to revolutionise the Indian Crypto market by creating a platform with a strong social angle and enhanced user experience. We had the opportunity to work with Defy to define their brand strategy and create a visual identity that appealed to the youth of the nation.
Defy logo construction
Defy branding on bag
Defy advertisement billboard
Defy illustration construction
We developed a unique illustration style for Defy that incorporated texture to create a multidimensional feel. By incorporating a secondary colour palette with its own tints and shades, we are able to create illustrations that are vibrant and contrast well with the Green.
Defy Illustration
Defy colour palette
Defy NFT

Creating unique NFTs for the team

For each of the team members of Defy, we designed NFTs that were based on their personality.
Defy laptop stickers
Exploring the implementation of the Brand Identity Design onto User Interface
Defy Branding app screens
Defy Branding landing page
Typography rules

Creating a Tone of voice that is Witty, Relatable and Desi

Defy social media grid
Defy brand hoodies

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh, Ishita Poddar, Mehak Kapoor

Would you like to connect?