Speckles believes that building homes, starts with telling the truth. They promise honesty and transparency, at every step of project development. Not only to help a home owner, but also teach everyone how to make better investments. This is what makes Speckles seem revolutionary. But that is just the foundation.
Distinctive Stems which tapers towards the centre - to resemble a tree trunk
Characteristic, strong ‘S’ which is neither sharp, nor too soft
The Counter is shaped like a leaf, without being obvious
Straight, clean lines to balance the curved bottom
Bottom heavy font, which feels weighted & steady
Modified thickness to enhance legibilityList Item
The Speckles Tag Line ‘Building Honesty’ clearly communicates our positioning. Similar to an infinity symbol, an incomplete circle represents change, action and open-mindedness.
We worked with the team at Speckles to create their Brand Strategy, Visual Branding, Website and Brochure. Since each of their projects are highly conceptualised, we focused on story telling. The website and brochure are designed to communicate the idea behind the project, the expertise of the team and the lush landscaping that plays a pivotal role.
Speckles has a unique Illustration Style that carries the brand forward. It is hand-drawn and reminiscent of story books like ‘Malgudi Days’.
The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.