Speckles - Branding

Building a Revolutionary Real Estate Brand


Speckles believes that building homes, starts with telling the truth. They promise honesty and transparency, at every step of project development. Not only to help a home owner, but also teach everyone how to make better investments. This is what makes Speckles seem revolutionary. But that is just the foundation. 

The Speckles Tag Line ‘Building Honesty’ clearly communicates our positioning. Similar to an infinity symbol, an incomplete circle represents change, action and open-mindedness.

We worked with the team at Speckles to create their Brand Strategy, Visual Branding, Website and Brochure. Since each of their projects are highly conceptualised, we focused on story telling. The website and brochure are designed to communicate the idea behind the project, the expertise of the team and the lush landscaping that plays a pivotal role.

Speckles has a unique Illustration Style that carries the brand forward. It is hand-drawn and reminiscent of story books like ‘Malgudi Days’. 

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh