Ayurooms – Luxury Branding

Ayurooms - branding design

Refreshing the Identity of a Luxury Travel Service

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

Ayurooms is a platform for discovering and accessing India’s best ayurvedic resorts for health and wellness. We partnered with them to redesign their brand identity by developing brand collaterals and enhancing their customer experience.

We helped Ayurooms uplift their identity and integrate the luxurious notion attached to their brand. Their existing logo was modified with an essence of fluidity and healing to empathize with their target audience.

The brand monogram represents the ‘3 doshas’ of Ayurveda combining to create a balanced being. With the soft pastel shades used in the monogram, a soothing and calming sentiment is attributed to. The curvature and softness in the brand typeface aligns with the brand values of Ayurooms.

Creative Director: Pragnya Venkatesh

Designer: Shreya Bannerjee

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Alt Abode – Brand and Web Design

Alt abode - branding

Alternative Housing Solutions for the Second Home Owner

BRANDING | WEBSITE DESIGN | ILLUSTRATION

Alt Abode provides premium services like turnkey interiors, home management and vacation rentals for second homeowners. 

Their identity was designed keeping in mind how the brand not only convert spaces to liveable homes but also helps manage and look after it.  

By selecting rich shades of green, the brand appeals to its premium market while still having versatility.

Clipboard-Office-Brand-Mockup Abode
Square-Booklet-Brochure-Mockup Abode

Making the service easy to understand with an infographic and functional responsive website

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alt-Abode-Mockup-02 Abode

Creative Director: Pragnya Venkatesh
UI/UX Designer: Kevin Fernandez

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Wishberry Branding Video Campaign

WISHBERRY - BRAND VIDEO CAMPAIGN

A Crowdfunding Platform's Explainer Video with a Twist

CREATIVE DIRECTION | PRODUCTION | FILM

How do you explain crowdfunding without making an infomercial? Watch our young film maker raise the police’s suspicion when his bank balance changes from Rs 200 to 2 Lakh!

Director: Vanshaj Kapur
Producer: Kaushal Thakkar
DOP: Varun Sud

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Stylecracker App Design

STYLECRACKER - APP DESIGN

Re-designing the App for India's First Personalised Styling Platform

APP DESIGN | UI/UX DESIGN

STYLECRACKER is a Fashion Membership Service which curates clothing, shoes and accessories based on your personal style. Powered by celebrity stylists, we had to create an app experience which was both functional and aesthetic

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25 under 25 – Branding

25 under 25 - Branding

Branding a Youth-Centric Event for Creatives

BRANDING | EVENT COLLATERALS | GRAPHIC DESIGN

25 UNDER 25 is an Indian youth-centric event that brings together the 25 best creatives under the age of 25 in different creative fields. We collaborated with them to build a brand strategy and design an event identity that distinguished them from other college events because of  the vibrance and maturity.

To enhance the brand sophistication, a bright color palette was used. In addition, classy, black-and-white illustrations similar to NCERT textbooks were introduced. The intent was to present the concept of old-school and instill a sense of importance within the target audience.

Moreover, with the use of watercolor splashes across the brand, an organic aura was added. Consequently, the organic aura was also added to the brand identity, collaterals and the user interface. Further, the splashes also add the vibrancy to the event identity. They are intended to be a representation of the impression carved by the younger creatives.

In conclusion, with over 100 finalists at the summit and world-renowned mentors, an aspirational yet relatable communication of the event’s branding was developed. Therefore, attracting the creme-de-la-creme of student achievers.

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100 creatives under 25
+ 8 world renowned mentors

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