Caratlane – Branding Video
CARATLANE JEWELLERY: BRANDING VIDEO
Re-creating the era of the Nizam's with 3D Animation
ANIMATION | VIDEO
A project we’re extremely proud of – a film we made for Caratlane’s Nizam collection. Produced by The Bold Creative, the fictitious palace had been built from scratch using 3D animation.
Burger King: 2 for 99 – Branding video
burger kinG - 2 for 99: BRANDING VIDEO
Producing an Advertising Film for the King
VIDEO PRODUCTION
A fun short film we made for Burger King to highlight an offer where the customer could choose a combination of any 2 burgers for 99 Rupees.
Ayurooms – Branding design
Ayurooms - branding design
Refreshing the Identity of a Luxury Travel Service
BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

Ayurooms is a platform for discovering and accessing India’s best ayurvedic resorts for health and wellness. They curate luxury trips to India to help people overcome back pain, obesity, insomnia, skin disorders, digestive problems and chronic ill health.

We helped Ayurooms clean up their brand. We helped them create a consistent visual language and modified their logo to make it more functional and exude luxury.

The monogram itself represents the 3 ‘doshas’ of ayurveda coming together to creating a balanced being.


Creative Director: Pragnya Venkatesh
Designer: Shreya Bannerjee
Alt Abode – Branding and Design
Alt abode - branding
Alternative Housing Solutions for the Second Home Owner
BRANDING | WEBSITE DESIGN | ILLUSTRATION

Alt Abode provides premium services like turnkey interiors, home management and vacation rentals for second homeowners.

Their identity was designed keeping in mind how the brand not only convert spaces to liveable homes but also helps manage and look after it.

By selecting rich shades of green, the brand appeals to its premium market while still having versatility.



Making the service easy to understand with an infographic and functional responsive website



Creative Director: Pragnya Venkatesh
UI/UX Designer: Kevin Fernandez
Wishberry Demonetisation – Branding Video Campaign
WISHBERRY - BRAND VIDEO CAMPAIGN
A Crowdfunding Platform's Explainer Video with a Twist
CREATIVE DIRECTION | PRODUCTION | FILM
How do you explain crowdfunding without making an infomercial? Watch our young film maker raise the police’s suspicion when his bank balance changes from Rs 200 to 2 Lakh!
Stylecracker – App Design
STYLECRACKER - APP DESIGN
Re-designing the App for India's First Personalised Styling Platform
APP DESIGN | UI/UX DESIGN

STYLECRACKER is a Fashion Membership Service which curates clothing, shoes and accessories based on your personal style. Powered by celebrity stylists, we had to create an app experience which was both functional and aesthetic
25 under 25 – Branding
25 under 25 - Branding
Branding a Youth-Centric Event for Creatives
BRANDING | EVENT COLLATERALS | GRAPHIC DESIGN

25 UNDER 25 is one of India’s biggest youth-centric properties that aimed to bring together the 25 best creatives under the age of 25 in technology, writing, design and photography. We helped them create a prestigious brand that differenciated the brand from other events.


Staying away from the regular “college aesthetic” of bright colours and quirky illustrations, we opted for a mature and sophisticated approach to the project.

The hand-drawn illustrations are similar to those in NCERT textbooks as children. Paired with the organic splashes of colour, it made the event branding look elegant yet youthful.



Carrying the Visual Language Forward
This visual language also inspired the way the UI of the mobile-friendly website was designed. With colourful splashes, black and white imagery and textbook style illustrations, the website proved that the branding stood apart from other events in the same sector. These splashes were further animated for video and extended to event collateral.


With over 100 finalists at the summit and world-renowned mentors, the event’s branding played a huge role in attracting the creme-de-la-creme of student achievers by focusing on creating an aspirational yet relatable communication.
