Standardising Believers Eastern Church’s Brand

BELIEVERS EASTERN CHURCH - brand CLEAN UP

HOW WE STANDARDISED THE FACE OF A WORLD WIDE ORGANISATION

BRANDING | GRAPHIC DESIGN

Believers Eastern Church is a Christian denomination with over 3.5 million people in 10 countries speaking a hundred languages. We undertook the task to redesign their logo and standardise their brand language by focusing on the aspects of graphic design and emblem design.

The Church’s Emblem was polished to portray their philosophy of ‘Ancient Future’ through gentle curves and strong edges. With the design, the objective was to represent their timeless teachings in an approachable manner.
The Emblem was designed with three variations: standard, optimised and ornamental. The optimised version was created for use in smaller purposes and the ornamental version was created only for ceremonial purposes.

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Re-Branding a Smart Solution with MyGate

Mygate - Branding

Re-branding a Smart Solution for Apartment Complexes

BRANDING | GRAPHIC DESIGN

MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.

Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.
With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.
The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.

Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh

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Heritage Jewellery for the Modern Woman with CKC

C krishniah chetty & sons - #mywaymystyle

Redefining Heritage Brand for a New Age audience

ART DIRECTION | PRODCTION | AD CAMPAIGN

C KRISHNIAH CHETTY & SONS is a 150 year old heritage jewellery brand. Already popular with the older generation, CKC wanted a campaign that would build Brand Esteem among the Millennial Generation.


We created an Instagram-led Digital Campaign using 6 real, inspirational women styled in their own aesthetic.

We worked with 6 incredible women who rule social media and pop culture in Bangalore and styled them to their own aesthetic. 

#MyWayMyStyle features role models from all industries like fitness, creative arts, fashion, and radio, celebrating their personalities through Instagram stories.

By working with @ckcjewellers we were able to break the mound of what traditional jewellery ads looked like. These are the women of today. Powerful, fierce and unapologetically themselves.

Go Behind The Scenes

#MyWayMyStyle #Flawsome #Kween

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Volt Fitness Club’s Video Brand Campaign

VOLT FITNESS CLUB - BRAND CAMPAIGN VIDEO

Digital Videos for a Kicka** Premium Gym

DIRECTION | FILM | PRODUCTION

VOLT FITNESS CLUB is premium gym and training facility that specialises in providing the best facilities and services. We created 5 ads featuring their members and trainers encouraging people to Move, Act and Do.

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Vedaearth – Branding Campaign

VEDAEARTH - BRAND CAMPAIGN

Communicating the Essence of Ayurvedic Aromatherapy

BRAND CONSULTING | PHOTOGRAPHY | GRAPHIC DESIGN
VEDAEARTH is a Vegan Skin, Body and Haircare brand that uses Ayurveda and Aromatherapy to heal, naturally. We worked with Vedaearth over months to help them seamlessly facilitate their re-brand and their new positioning.

Creative Director: Pragnya Venkatesh

Photographer + Design: Farhat Shaukat

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Triber – Branding Campaign and Design

TRIBER - BRANDING

How we Branded a Social Networking Platform for the Fans

BRANDING | GRAPHIC DESIGN

TRIBER is a Social Networking Platform for fans to get exclusive access to their favourite celebrities. The basis for the branding was to communicate how the platform helped you stand out from the crowd and get noticed.

Their tagline “Get noticed”, related to how a fan could interact with their favourite artists and get exclusive content. The logo features a human face hidden and tucked between the ‘t’ and the ‘r’. The dot, placed behind the face, highlights it.

Creative Direction: Vanshaj Kapur
Designer: Pragnya Venkatesh

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On the Hunt for Teach for India’s Future Fellows

TEACH FOR INDIA - BRANDING CAMPAIGN

Working with an NGO focused on Education to Children

ART DIRECTION | PRODUCTION

TEACH FOR INDIA is a Non-Profit Fellowship Program that enables Young Adults to serve as full-time teachers in low-income schools for two years. We help them recruit more ‘Fellows’ by creating an Ad Hoarding & Digital Campaign in major cities across India

Creative Director & Photography: Vanshaj Kapur
Line Producer: Kritika Tater
Designers: Danish Shaikh & Pragnya Venkatesh

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A Heart-Felt Ad for Parcelled

PARCELLED: RAKSHA BANDHAN - BRAND VIDEO

A Heart-felt Ad for a Logistics Company

DIRECTION | FILM | PRODUCTION

PARCELLED is a logistics company that provides an easy way to courier packages around India. We scripted, directed and produced a video for them that’s all about staying connected.

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Directing and Producing a Ads for Knowlarity

KNOWLARITY - BRAND VIDEO AD

Directing and Producing a Film for Communication Solution

DIRECTION | FILM | PRODUCTION

KNOWLARITY is a leading Cloud Telephone Solution across 65 countries. We created a set of 3 films in which we chose a humorist but practical and informative approach. 

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Building Game Theory, India’s Coolest Sports-Tech Brand

GAME THEORY - branding

Our Branding Agency reimagines sports for Bangalore's Coolest Sports Centres

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?

Sports branding for Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.

Exploring the implementation of the Brand Identity Design onto User Interface

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