Mygate - Branding
Re-branding a Smart Solution for Apartment Complexes
BRANDING | GRAPHIC DESIGN
MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.
Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.
With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.
The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.
Creative Director: Vanshaj Kapur & Pragnya Venkatesh
Visual Design: Pragnya Venkatesh
