Heritage Jewellery for the Modern Woman with CKC

C krishniah chetty & sons - #mywaymystyle

Redefining Heritage Brand for a New Age audience

ART DIRECTION | PRODCTION | AD CAMPAIGN

C KRISHNIAH CHETTY & SONS is a 150 year old heritage jewellery brand. Already popular with the older generation, CKC wanted a campaign that would build Brand Esteem among the Millennial Generation.

We created an Instagram-led Digital Campaign using 6 real, inspirational women styled in their own aesthetic.

We worked with 6 incredible women who rule social media and pop culture in Bangalore and styled them to their own aesthetic.

#MyWayMyStyle features role models from all industries like fitness, creative arts, fashion, and radio, celebrating their personalities through Instagram stories.

By working with @ckcjewellers we were able to break the mound of what traditional jewellery ads looked like.

These are the women of today. Powerful, fierce and unapologetically themselves.

Go Behind The Scenes

#MyWayMyStyle #Flawsome #Kween

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Volt Fitness Club’s Video Brand Campaign

VOLT FITNESS CLUB - BRAND CAMPAIGN VIDEO

Digital Videos for a Kicka** Premium Gym

DIRECTION | FILM | PRODUCTION

VOLT FITNESS CLUB is premium gym and training facility that specialises in providing the best facilities and services. We created 5 ads featuring their members and trainers encouraging people to Move, Act and Do.

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On the Hunt for Teach for India’s Future Fellows

TEACH FOR INDIA - BRANDING CAMPAIGN

Working with an NGO focused on Education to Children

ART DIRECTION | PRODUCTION

TEACH FOR INDIA is a Non-Profit Fellowship Program that enables Young Adults to serve as full-time teachers in low-income schools for two years. We help them recruit more ‘Fellows’ by creating an Ad Hoarding & Digital Campaign in major cities across India

Creative Director & Photography: Vanshaj Kapur
Line Producer: Kritika Tater
Designers: Danish Shaikh & Pragnya Venkatesh

Portfolio

Branding The Breasties

Introducing Tokenisation to the World of Livestreaming with Crater.Club

Branding a New-Age Cryptocurrency Club with Defy

Re-Branding Healthy, Desi Snacks with Rewynd

Re-branding Commtel into a Global Powerhouse

Co-Founding a D2C Pickle Brand with Homemade Love

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A Heart-Felt Ad for Parcelled

25 under 25 – Branding

Re-Creating the Era of the Nizams with Caratlane

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Co-Founding a D2C Pickle Brand with Homemade Love

Standardising Believers Eastern Church’s Brand

Would you like to connect?

A Heart-Felt Ad for Parcelled

PARCELLED: RAKSHA BANDHAN - BRAND VIDEO

A Heart-felt Ad for a Logistics Company

DIRECTION | FILM | PRODUCTION

PARCELLED is a logistics company that provides an easy way to courier packages around India. We scripted, directed and produced a video for them that’s all about staying connected.

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When Film Noir Meets Indian Crowdfunding with Wishberry

Re-Creating the Era of the Nizams with Caratlane

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Building Game Theory, India’s Coolest Sports-Tech Brand

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25 under 25 – Branding

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Directing and Producing a Ads for Knowlarity

KNOWLARITY - BRAND VIDEO AD

Directing and Producing a Film for Communication Solution

DIRECTION | FILM | PRODUCTION

KNOWLARITY is a leading Cloud Telephone Solution across 65 countries. We created a set of 3 films in which we chose a humorist but practical and informative approach.

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Heritage Jewellery for the Modern Woman with CKC

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Building Game Theory, India’s Coolest Sports-Tech Brand

GAME THEORY - branding

Branding India's Coolest Sports Centres

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?

Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.

Game Theory_SM_TBC Insta_4_5

Game Theory_SM_TBC Insta_6_1

Game Theory_SM_TBC Insta_6_2

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Exploring the implementation of the Brand Identity Design onto User Interface

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Branding a Professional Discovery Platform with Dysco

dysco app + website: branding

How We Branded a New-Age Professional Discovery Platform

BRANDING | WEBSITE DESIGN | APP DESIGN | GRAPHIC DESIGN

Dysco is building a community of new-age professionals and needs to be able to entice individuals with its style which focuses on vibrancy and dynamism in shapes and colour. The branding had to be youthful, energetic yet possess the ability to evolve and be fluid to represent a person’s individuality.

Dynamic branding is when certain elements of the visual language changes. Here, the logotype remains constant while the blob and colour palette vary in each collateral. A style which focuses on vibrancy and dynamism in shapes and colour.

This use of colours represents passion and engagement. It shows movement and energy to bring out the eclectic nature of the brand.

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Building Game Theory, India’s Coolest Sports-Tech Brand

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Branding The Breasties

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When Film Noir Meets Indian Crowdfunding with Wishberry

wishberry: crowd is king - brand FILM

What Happens when Film Noir meets the Indian Crowdfunding Scene

ART DIRECTION | VIDEO PRODUCTION

WISHBERRY is a Crowd Funding Website for creatives working in Film, Music, Art and Design. In this video, we scripted, art directed and produced a short brand video to explain a creative’s dilemma when it comes to funding their projects.

Director: Vanshaj Kapur
DOP: Aditya Akash

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Re-Branding a Smart Solution with MyGate

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Re-Creating the Era of the Nizams with Caratlane

CARATLANE JEWELLERY: BRANDING VIDEO

Re-creating the era of the Nizam's with 3D Animation

ANIMATION | VIDEO

The Nizam Collection by Caratlane is inspired from the Nizam Culture in Hyderabad and they aimed to revive the style through their jewellery collection. We understood their requirements and worked closely with them for a 3D animation video that promoted the brand campaign .

Built from scratch, the jewellery advertisement drives the viewer’s attention through the intricacy of the palace’s architecture to represent the rich heritage of the Nizam culture and hence, the collection. The aim with the advertisement design was to establish and convey a feeling of aristocracy among the audience.

Director: Vanshaj Kapur
Producer: Kaushal Thakkar
Animation Studio: The Magic Box
Music Director: Rajiv Bhalla

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Burger King: 2 for 99 – Branding video

burger kinG - 2 for 99: BRANDING VIDEO

Producing an Advertising Film for the King

VIDEO PRODUCTION

A fun short film we made for Burger King to highlight an offer where the customer could choose a combination of any 2 burgers for 99 Rupees.

Director: Vanshaj Kapur
Producer: Kaushal Thakkar
DOP: Varun Sud
Agency: Lowe Lintas

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Heritage Jewellery for the Modern Woman with CKC

A Fresh Take on Traditional Flowers with Hoovu

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Would you like to connect?