Game Theory Branding – India’s Coolest Sports Centre

GAME THEORY - branding

Branding India's Coolest Sports Centres

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?

Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.

Portfolio

DYSCO Branding

dysco app + website: branding

How We Branded a New-Age Professional Discovery Platform

BRANDING | WEBSITE DESIGN | APP DESIGN | GRAPHIC DESIGN

Dysco is building a community of new-age professionals and needs to be able to entice individuals with its style which focuses on vibrancy and dynamism in shapes and colour. The branding had to be youthful, energetic yet possess the ability to evolve and be fluid to represent a person’s individuality.

Dynamic branding is when certain elements of the visual language changes. Here, the logotype remains constant while the blob and colour palette vary in each collateral. A style which focuses on vibrancy and dynamism in shapes and colour. 

This use of colours represents passion and engagement. It shows movement and energy to bring out the eclectic nature of the brand.

Portfolio

Crowd is King – Branding Video

wishberry: crowd is king - brand FILM

What Happens when Film Noir meets the Indian Crowdfunding Scene

ART DIRECTION | VIDEO PRODUCTION

WISHBERRY is a Crowd Funding Website for creatives working in Film, Music, Art and Design. In this video, we scripted, art directed and produced a short brand video to explain a creative’s dilemma when it comes to funding their projects.

Director: Vanshaj Kapur
DOP: Aditya Akash

Portfolio

Caratlane – Branding Video

CARATLANE JEWELLERY: BRANDING VIDEO

Re-creating the era of the Nizam's with 3D Animation

ANIMATION | VIDEO

A project we’re extremely proud of – a film we made for Caratlane’s Nizam collection. Produced by The Bold Creative, the fictitious palace had been built from scratch using 3D animation.

Director: Vanshaj Kapur
Producer: Kaushal Thakkar
Animation Studio: The Magic Box
Music Director: Rajiv Bhalla

Ayurooms – Luxury Branding

Ayurooms - branding design

Refreshing the Identity of a Luxury Travel Service

BRANDING | WEBSITE DESIGN | GRAPHIC DESIGN

Ayurooms is a platform for discovering and accessing India’s best ayurvedic resorts for health and wellness. They curate luxury trips to India to help people overcome back pain, obesity, insomnia, skin disorders, digestive problems and chronic ill health.

We helped Ayurooms clean up their brand. We helped them create a consistent visual language and modified their logo to make it more functional and exude luxury.

The monogram itself represents the 3 ‘doshas’ of ayurveda coming together to creating a balanced being.

Creative Director: Pragnya Venkatesh

Designer: Shreya Bannerjee

Alt Abode – Brand and Web Design

Alt abode - branding

Alternative Housing Solutions for the Second Home Owner

BRANDING | WEBSITE DESIGN | ILLUSTRATION

Alt Abode provides premium services like turnkey interiors, home management and vacation rentals for second homeowners. 

Their identity was designed keeping in mind how the brand not only convert spaces to liveable homes but also helps manage and look after it.  

By selecting rich shades of green, the brand appeals to its premium market while still having versatility.

Clipboard-Office-Brand-Mockup Abode
Square-Booklet-Brochure-Mockup Abode

Making the service easy to understand with an infographic and functional responsive website

Alt-Adobe-branding-the-bold-creative-1
alt-Abode-Mockup-02 Abode

Creative Director: Pragnya Venkatesh
UI/UX Designer: Kevin Fernandez

Wishberry Branding Video Campaign

WISHBERRY - BRAND VIDEO CAMPAIGN

A Crowdfunding Platform's Explainer Video with a Twist

CREATIVE DIRECTION | PRODUCTION | FILM

How do you explain crowdfunding without making an infomercial? Watch our young film maker raise the police’s suspicion when his bank balance changes from Rs 200 to 2 Lakh!

Director: Vanshaj Kapur
Producer: Kaushal Thakkar
DOP: Varun Sud

Portfolio

Stylecracker App Design

STYLECRACKER - APP DESIGN

Re-designing the App for India's First Personalised Styling Platform

APP DESIGN | UI/UX DESIGN

STYLECRACKER is a Fashion Membership Service which curates clothing, shoes and accessories based on your personal style. Powered by celebrity stylists, we had to create an app experience which was both functional and aesthetic

Portfolio

25 under 25 – Branding

25 under 25 - Branding

Branding a Youth-Centric Event for Creatives

BRANDING | EVENT COLLATERALS | GRAPHIC DESIGN

25 UNDER 25 is one of India’s biggest youth-centric properties that aimed to bring together the 25 best creatives under the age of 25 in technology, writing, design and photography.

 
We helped them create a prestigious brand that differenciated the brand from other events.

Staying away from the regular “college aesthetic” of bright colours and quirky illustrations, we opted for a mature and sophisticated approach to the project.

The hand-drawn illustrations are similar to those in NCERT textbooks as children. Paired with the organic splashes of colour, it made the event branding look elegant yet youthful.

Carrying the Visual Language Forward

This visual language also inspired the way the UI of the mobile-friendly website was designed. With colourful splashes, black and white imagery and textbook style illustrations, the website proved that the branding stood apart from other events in the same sector. These splashes were further animated for video and extended to event collateral.

With over 100 finalists at the summit and world-renowned mentors, the event’s branding played a huge role in attracting the creme-de-la-creme of student achievers by focusing on creating an aspirational yet relatable communication.

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100 creatives under 25
+ 8 world renowned mentors