Re-branding a Smart Solution for Apartment Complexes
BRANDING | GRAPHIC DESIGN
MyGate is an advanced security and community management app that simplifies everyday apartment complex living. We teamed with them to build on their existing brand strategy and created a brand identity that conveyed a unified visual language.
Through the brand logo design, the goal was to develop a smart branding solution that reflected the adaptability of the app to seamlessly work with societies and apartments of any size and kind.
With the use of a warm colour gradient and complimentary shades such as greens and purples, the re-branding focused on a fun, approachable and witty brand language. The aim was to easily explain the brand personality and make it an easy-to-approach brand.
The illustrations in the brand identity involved the use of simply styled expressive characters such as security and delivery personnels that conveyed the desired notion of a township.
C KRISHNIAH CHETTY & SONS is a 150 year old heritage jewellery brand. Already popular with the older generation, CKC wanted a campaign that would build Brand Esteem among the Millennial Generation.
We created an Instagram-led Digital Campaign using 6 real, inspirational women styled in their own aesthetic.
We worked with 6 incredible women who rule social media and pop culture in Bangalore and styled them to their own aesthetic.
#MyWayMyStyle features role models from all industries like fitness, creative arts, fashion, and radio, celebrating their personalities through Instagram stories.
By working with @ckcjewellers we were able to break the mound of what traditional jewellery ads looked like.
These are the women of today. Powerful, fierce and unapologetically themselves.
VOLT FITNESS CLUB is premium gym and training facility that specialises in providing the best facilities and services. We created 5 ads featuring their members and trainers encouraging people to Move, Act and Do.
Working with an NGO focused on Education to Children
ART DIRECTION | PRODUCTION
TEACH FOR INDIA is a Non-Profit Fellowship Program that enables Young Adults to serve as full-time teachers in low-income schools for two years. We help them recruit more ‘Fellows’ by creating an Ad Hoarding & Digital Campaign in major cities across India
Creative Director & Photography: Vanshaj Kapur Line Producer: Kritika Tater Designers: Danish Shaikh & Pragnya Venkatesh
PARCELLED is a logistics company that provides an easy way to courier packages around India. We scripted, directed and produced a video for them that’s all about staying connected.
Directing and Producing a Film for Communication Solution
DIRECTION | FILM | PRODUCTION
KNOWLARITY is a leading Cloud Telephone Solution across 65 countries. We created a set of 3 films in which we chose a humorist but practical and informative approach.
GAME THEORY is a Sports and Tech Brand aiming to build an active culture around recreational sports. As a disruptor in the market, Game Theory is here encourage people to pick up a sport and just play. It’s not about winning, it’s about having fun. And what’s more fun that a game of badminton with some buddies?
Game theory strays away from traditional sport aesthetics and represents it self with primary colours, playful shapes and grid lines.
Exploring the implementation of the Brand Identity Design onto User Interface
Dysco is building a community of new-age professionals and needs to be able to entice individuals with its style which focuses on vibrancy and dynamism in shapes and colour. The branding had to be youthful, energetic yet possess the ability to evolve and be fluid to represent a person’s individuality.
Dynamic branding is when certain elements of the visual language changes. Here, the logotype remains constant while the blob and colour palette vary in each collateral. A style which focuses on vibrancy and dynamism in shapes and colour.
This use of colours represents passion and engagement. It shows movement and energy to bring out the eclectic nature of the brand.
What Happens when Film Noir meets the Indian Crowdfunding Scene
ART DIRECTION | VIDEO PRODUCTION
WISHBERRY is a Crowd Funding Website for creatives working in Film, Music, Art and Design. In this video, we scripted, art directed and produced a short brand video to explain a creative’s dilemma when it comes to funding their projects.
Re-creating the era of the Nizam's with 3D Animation
ANIMATION | VIDEO
The Nizam Collection by Caratlane is inspired from the Nizam Culture in Hyderabad and they aimed to revive the style through their jewellery collection. We understood their requirements and worked closely with them for a 3D animation video that promoted the brand campaign .
Built from scratch, the jewellery advertisement drives the viewer’s attention through the intricacy of the palace’s architecture to represent the rich heritage of the Nizam culture and hence, the collection. The aim with the advertisement design was to establish and convey a feeling of aristocracy among the audience.
Director: Vanshaj Kapur Producer: Kaushal Thakkar Animation Studio: The Magic Box Music Director: Rajiv Bhalla