This visual language also inspired the way the UI of the mobile-friendly website was designed. With colourful splashes, black and white imagery and textbook style illustrations, the website proved that the branding stood apart from other events in the same sector. These splashes were further animated for video and extended to event collateral.
With over 100 finalists at the summit and world-renowned mentors, the event’s branding played a huge role in attracting the creme-de-la-creme of student achievers by focusing on creating an aspirational yet relatable communication.
The Bold Creative is the collaboration of Vanshaj Kapur & Pragnya Venkatesh. A Creative & Branding Agency in Singapore & Bangalore. We specialise in Brand Strategy, Visual Branding, Direction, and Film Production.